One of the first things you need to do is offer incentives for your attendees. You can do this in a lot of different ways. You can offer people discounted tickets or you can offer potential prizes and giveaways. The offer, or the incentive that you put up, has to be related to the theme of your exhibition in general so that the right people attend. You can also take advantage of increased rates, as this will follow exhibitor attendance too.
Another thing you need to do is prepare a strategy. You need to make sure that your exhibitors are prepared to participate and that you invite people to share in the marketing side of things too. You need to make everyone feel valued and included. Exhibitors have a large database of customers when it comes to their product, so it’s really a good idea for you to try and work together with everyone so you can increase your potential attendance rather than being responsible for the attendance rates on your own.